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Edward Elgar Publishing Moralizing the Corporation: Transnational Activism and Corporate Accountability

Name: Moralizing the Corporation: Transnational Activism and Corporate Accountability
Brand: Edward Elgar Publishing

Economics

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Description

This insightful book examines how transnational corporations respond to the challenges of anti-corporate activism and political consumerism. In prominent cases involving major corporations such as Nestlé, Nike and Royal Dutch/Shell, transnational activists have successfully mobilized public opinion and consumers against alleged corporate misdemeanours. Campaigns and boycott calls can harm a corporation's image but, as this book points out, public scrutiny also gives corporations the opportunity to present themselves as responsible and accountable corporate citizens who subscribe to the very norms and values propagated by the activists. Academics, scholars and postgraduate students in international business management, organization studies, social movement studies and political sociology will find this book invaluable.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1848447590
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 30 July 2010
Listed Since: 17 May 2010

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Edward Elgar Publishing Moralizing the Corporation: Transnational Activism and Corporate Accountability

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