Woodhead Publishing Case Studies in Food Product Development (Woodhead Publishing Series in Food Science, Technology and Nutrition)

Product development is vital to the food industry but a successful outcome is often elusive. Many publications cover product development principles and techniques, but much can still be learnt from those engaging in product development for real in industry. From the study of actual product development projects, new ideas on the philosophies, systems, organizations and techniques of food product development can be generated. Edited by leading authorities on the subject, and with an international team of contributors, Case studies in food product development describes others' involvement in developing new products and improving existing ones, and discusses what those participating in the same can gain from their experiences. Key Features: describes new product development in a variety of international industries; outlines new product development in the food industry and views product management and strategy in different organisations; includes case studies focusing on the product development process, technological development, and consumer and market research. Contents: Part 1 Introduction: New product development: systematic industrial technology. Part 2 Product development strategy and management: The multinational food business strategic, organisational and management issues for product development; The Food Research Centre assisting small and medium sized industry in Southern Thailand. The Supermarket Industry private label brand development; Rural Agroenterprise cassava development in Latin America. Part 3 Product development process: From farm to consumer pioneering an early nutraceutical, Stolle milk; From concept to international company development of a new pet food product; From kitchen to market first came the oat cake, now the oat bake, a traditional product for today s consumers; From basic research to marketable product success and failure of instant baked potatoes. Part 4 Technological development: Radical process development cutting techniques for an aerated sugar confectionery; Process innovation from research and development to production in a large company development and commercialisation of a low temperature extrusion process; Up-scaling from development to production by small manufacturers fishing, baking and sauce industries; Spirit of entrepreneurship in commercialisation product and process development of coconut beverage mix. Part 5 Consumer and market research: Sensory testing in the product development process the sensory researcher as a trusted advisor; Consumer research in the early stages of new product development - market-oriented development of meal compliment beverages; Consumer research in product design market-oriented development of healthy vegetable-based food for children; Customer-centric product development supermarket private label brands. Part 6 Product development in practice: Product design, process development and manufacturing a roadmap for the technologist; A roadmap through marketing and launching in product development. Part 7 Education for new product development: Effective education for product development building new product development courses in Thailand. Review This publication is unique because both technical and marketing people, regardless of their role in a food business, can gain valuable knowledge on NPD in one volume. For any person with any involvement in food product development, I consider the 400 pages essential reading., Food New Zealand A useful reference text and education tool in product development as it approaches the subject from many angles., International Journal of Dairy Technology This fine publication compliments the earlier book Food product development.Together, these two books are a complete guide to the discipline of New Product Development (NPD) - the cornerstone of all successful companies., Food New Zealand From the Back Cover New product development is vital for the future of the food indust