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Cengage Learning Revenue Management and Pricing: Case Studies and Applications

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Description

Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
29 January 2004
Listed Since
02 January 2007

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