£40.48

Cabi Managing the Smart Revolution in Tourism Firms: Innovation and Value Creation in the Era of Data

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Description

This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. Real-life cases are provided to illustrate the true dimension of the "smart" phenomenon and the new frontiers that are yet to open in the coming years.

Product Specifications

Brand
Cabi
Format
paperback
Domain
Amazon UK
Release Date
10 January 2023
Listed Since
22 September 2022

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