£78.50

Springer Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications

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£78.50 £18.53 £31.61 £44.70 £57.78 £70.87 £83.95 12 June 2024 16 November 2024 22 April 2025 26 September 2025 02 March 2026

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Description

This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
08 March 2019
Listed Since
28 December 2018

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