£85.02

Cabi Managing the Smart Revolution in Tourism Firms: Innovation and Value Creation in the Era of Data

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£85.02 £73.17 £75.76 £78.34 £80.93 £83.51 £86.10 09 June 2024 13 November 2024 20 April 2025 24 September 2025 01 March 2026

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25 days 21 days 241 days 11 days 319 days 14 days · current 0 80 160 239 319 £74 £75 £77 £80 £81 £85 Days at Price

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Most common price: £81 (319 days, 50.6%)

Price range: £74 - £85

Price levels: 6 different prices over 631 days

Description

Smart Technologies are revolutionizing tourism, as they promise to change the way tourists behave and how companies interact with them and generate profits. The increasing availability of real-time data in combination with advanced machine learning techniques, artificial intelligence and business analytics, to name but a few, will transform the tourism industry forever and in unthinkable ways. The degree of sophistication achieved by Smart Technologies and the speed with which transformations are taking place means that those people lacking a relevant digital background may lag behind, therefore being unable to take advantage of the opportunities offered by the data economy and fully benefit from its applications. This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. The contents: · Include real-life cases to illustrate to the reader the true dimension of the "smart" phenomenon and the new frontiers that are yet to open in the coming years · Bring together the knowledge and experience of leading experts from the academia, tourism sector and technology companies, who reveal, in a unified way, the fundamental points your organization must consider in the path towards being smarter · Create a practical knowledge tool that allows getting the most out of Smart Technologies, its products and future trends, while learning how to make them a competitive tool, and avoid being left behind · Features full colour figures and photographs The book will be a vital resource for Tourism practitioners, strategic planners and policy makers as well as students of tourism marketing, management and technology.

Product Specifications

Brand
Cabi
Format
Hardcover
Domain
Amazon UK
Release Date
12 April 2023
Listed Since
22 September 2022

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