IGI Global Managing Festivals for Destination Marketing and Branding

Sustainable Branding, Cultural Intelligence and Co-Marketing

Sustainable Branding, Cultural Intelligence and Co-Marketing

IGI Global - Exploring Niche Tourism Business Models Book

IGI Global

Maximizing Destination Marketing Strategies in the Digital Era

Brand Creation and Management in the Phygital Era

Marketing Strategies for the Internationalization of Businesses and Brands

Marketing Strategies for the Internationalization of Businesses and Brands

Digital Platforms and Managing Brand Crises

Antecedents and Outcomes of Employee-Based Brand Equity

IGI Global

International Insights for Luxury Brand Marketing

Diversity and Inclusion-Driven Marketing for Multicultural Marketplaces

Co-Branding Strategies for Smart Luxury Products - IGI Global

Measuring Consumer Behavior in Hospitality for Enhanced Decision Making

IGI Global

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

Sustainable and Inclusive Practices for Building Authentic Brands

Elevating Brand Loyalty With Optimized Marketing Analytics and AI

Data-Driven Approaches for Effective Managerial Decision Making

IGI Global

Digital Entrepreneurship and Co-Creating Value Through Digital Encounters

IGI Global

Driving Social Change Through Transformative Marketing Book

Redefining Employer Branding at the Intersection of Human Resources and Marketing

Dynamic Strategies for Entrepreneurial Marketing

Sales Management for Improved Organizational Competitiveness and Performance

IGI Global

Driving Engagement and Loyalty Through Customer-Centric Digital Marketing

Measuring the Effectiveness of Organizational Development Strategies During Unprecedented Times

IGI Global