£187.99

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£188 today · cheaper than every other day in the last 3 months

Strengthening SME Performance Through Social Media Adoption and Usage

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Price History & Forecast

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Last 47 days · 47 data points (no recent data)

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£188.00 £178.60 £182.36 £186.12 £189.87 £193.63 £197.39 25 July 2026 05 August 2026 17 August 2026 28 August 2026 09 September 2026
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Price distribution over 47 days • 1 price levels

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47 days 0 12 24 35 47 £188 Days at Price

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Most common price: £188 (47 days, 100.0%)

Price range: £188 - £188

Price levels: 1 different prices over 47 days

Description

Small and medium-sized enterprises (SMEs) are recognized as the backbone of today's world economy. However, SMEs are well known for having limitations and acceptance barriers in adopting new technology even though the internet and communications channel's revolution has changed the way people conduct business today. Further, the COVID-19 pandemic has disturbed the operations of SMEs and increased the burden on social media application globally. It is essential that SMEs utilize social media to strengthen their performance. Strengthening SME Performance Through Social Media Adoption and Usage explores experiences in different technological, managerial, organizational, and entrepreneurial environmental issues. It focuses on different conceptions of factors and consequences influencing social media usage and SME performance. Covering topics such as corporate social responsibility, marketing frameworks, and social media adoption, this premier reference source is a valuable resource for entrepreneurs, business leaders and managers, human resource managers, marketers, consultants, students and educators of higher education, librarians, researchers, and academicians.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
17 March 2023
Listed Since
12 October 2022

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