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IGI Global Measuring Consumer Behavior in Hospitality for Enhanced Decision Making

Name: Measuring Consumer Behavior in Hospitality for Enhanced Decision Making
Brand: IGI Global
Price: 169.0 GBP
Availability: InStock

Economics

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Price distribution over 49 days • 2 price levels

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Most common price: £157 (36 days, 73.5%)

Price range: £157 - £169

Price levels: 2 different prices over 49 days

Description

To improve the hospitality and tourism services provided to customers, it is necessary for managers to acquire knowledge about their customers' and prospects' journeys in order to give back to customers in the form of new offerings such as adequate products, services, and user design experiences according to the characteristics of potential consumers. Only in this way will it be possible to innovate consumer experience in the hospitality sector. Measuring Consumer Behavior in Hospitality for Enhanced Decision Making studies online consumer behavior along with other complementary marketing, hospitality, and tourism disciplines, thus gaining a holistic view of the current consumption during the COVID-19 context, which led to structural changes during the digital customer journey touchpoints. Covering topics such as e-commerce websites, price-setting strategies, and intellectual capital, this premier reference source is ideal for entrepreneurs, executives, managers, business leaders, government officials, marketers, students and educators of higher education, librarians, researchers, and academicians.

Product Specifications

Brand: IGI Global
Format: paperback
ASIN: 1668466082
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 11 April 2023
Listed Since: 11 November 2022

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This is the most expensive it has ever been. Walk away.

IGI Global Measuring Consumer Behavior in Hospitality for Enhanced Decision Making

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Price Distribution

Price Analysis

Description

Product Specifications

Barcode

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