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Information Science Reference Consumer Decision-Making Processes in Higher Education

Name: Consumer Decision-Making Processes in Higher Education
Brand: Information Science Reference
Price: 121.6 GBP
Availability: InStock

Economics

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Description

Decision-making in higher education is a complex process shaped by a dynamic mix of psychological, social, economic, and institutional factors. As competition among institutions intensifies globally, understanding what drives students and other stakeholders to choose specific universities or programs becomes increasingly vital. Factors such as aspirations, cultural influences, cost, perceived value, and institutional reputation significantly impact these choices. Additionally, the growing influence of digital technologies has transformed how information is accessed and evaluated. Gaining deeper insight into these decision-making drivers helps institutions better serve prospective students and adapt to an evolving educational landscape. Consumer Decision-Making Processes in Higher Education comprehensively analyzes the decision-making processes in selecting higher education institutions, programs, and services. It explores how these institutions can strategically position themselves to meet stakeholders' evolving needs and expectations. Covering topics such as brand attachment, institutional reputation, and tuition costs, this book is an excellent resource for academicians, researchers, policymakers, government officials, and more.

Product Specifications

Brand: Information Science Reference
Format: hardcover
ASIN: B0G4BYZYC2
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 30 January 2026
Listed Since: 06 February 2026

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