£182.06

It has never been this cheap. We have no record of a lower price.

£182 today · cheaper than every other day in the last 3 months

Exploring Niche Tourism Business Models, Marketing & Consumer Experience

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Price History & Forecast

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Last 37 days · 37 data points (no recent data)

Historical
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£188.00 £181.47 £182.89 £184.32 £185.74 £187.17 £188.59 25 July 2026 03 August 2026 12 August 2026 21 August 2026 30 August 2026
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Price Distribution

Price distribution over 37 days • 2 price levels

Days at Price
Current Price
6 days · current 31 days 0 8 16 23 31 £182 £188 Days at Price

Price Analysis

Most common price: £188 (31 days, 83.8%)

Price range: £182 - £188

Price levels: 2 different prices over 37 days

Description

This comprehensive guide examines the shift from mass tourism toward specialised niche market segments, addressing how tourism companies and destination managers can adapt to evolving consumer demands and market pressures. The book explores the damaging effects of mass tourism on local cultures, authenticity and natural resources, establishing why niche tourism represents a critical strategic opportunity for the tourism industry's future. Drawing on relevant theoretical frameworks and empirical research findings, this resource provides actionable insights for tourism businesses seeking to strengthen their competitive position by understanding contemporary market dynamics, developing targeted marketing strategies, and delivering differentiated consumer experiences that resonate with discerning travellers seeking authentic, sustainable alternatives to conventional mass-market offerings.

Key Features

Examines the transition from mass tourism to niche tourism business models with theoretical and empirical research.

Addresses how tourism companies can adapt marketing strategies to compete in specialised market segments.

Explores consumer experience expectations within niche tourism contexts and destination management approaches.

Provides insights into protecting local culture and authenticity whilst building sustainable tourism businesses.

Relevant for destination managers and tourism professionals seeking proactive market positioning strategies.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
18 August 2023
Listed Since
10 March 2023

Barcode

No barcode data available

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