Building a Brand Image Through Electronic Customer Relationship Management (Advances in Marketing, Customer Relationship Management, and E-services)

The Role of Brands in an Era of Over-Information (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and E-services)

Smart and Sustainable Interactive Marketing (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and E-services)

Marketing and Advertising in the Online-to-Offline (O2O) World (Advances in Marketing, Customer Relationship Management, and E-services)

Implementing Automation Initiatives in Companies to Create Better-Connected Experiences (Advances in Marketing, Customer Relationship Management, and E-services)

Antecedents and Outcomes of Employee-Based Brand Equity (Advances in Business Strategy and Competitive Advantage)

Business Drivers in Promoting Digital Detoxification (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and E-services)

Enhancing Customer Engagement Through Location-Based Marketing

IGI Global

Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity

Strategic Workforce Reskilling in Service Marketing

Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future

Managing Customer-Centric Strategies in the Digital Landscape

Digital Transformation Initiatives for Agile Marketing

Smart Technologies and Innovations in E-Business

Digital Transformation Initiatives for Agile Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Promoting Organizational Performance Through 5G and Agile Marketing (Advances in Marketing, Customer Relationship Management, and E-services)

Global Perspectives on the Strategic Role of Marketing Information Systems

Compelling Storytelling Narratives for Sustainable Branding (Advances in Marketing, Customer Relationship Management, and E-Services)

Driving Transformative Change in E-Business Through Applied Intelligence and Emerging Technologies

Connecting With Consumers Through Effective Personalization and Programmatic Advertising

Global Applications of the Internet of Things in Digital Marketing

Management and Marketing for Improved Retail Competitiveness and Performance

Origin and Branding in International Market Entry Processes

Corporate Management in the Digital Age

Cultural Marketing and Metaverse for Consumer Engagement