£235.99

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Building a Brand Image Through Electronic Customer Relationship Management (Advances in Marketing, Customer Relationship Management, and E-services)

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£235.99 £224.19 £228.91 £233.63 £238.35 £243.07 £247.79 27 July 2026 02 August 2026 09 August 2026 15 August 2026 22 August 2026
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Description

Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required. Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 June 2022
Listed Since
17 June 2022

Barcode

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