The Role of Brands in an Era of Over-Information (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and E-services)

Building a Brand Image Through Electronic Customer Relationship Management (Advances in Marketing, Customer Relationship Management, and E-services)

Smart and Sustainable Interactive Marketing (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and E-services)

Business Drivers in Promoting Digital Detoxification (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and E-services)

Global Perspectives on the Strategic Role of Marketing Information Systems

Marketing and Advertising in the Online-to-Offline (O2O) World (Advances in Marketing, Customer Relationship Management, and E-services)

Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity

Antecedents and Outcomes of Employee-Based Brand Equity (Advances in Business Strategy and Competitive Advantage)

Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future

Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence

Digital Transformation Initiatives for Agile Marketing

Influencer Marketing Applications Within the Metaverse

Information Logistics for Organizational Empowerment and Effective Supply Chain Management (Premier Reference Source: Advances in Business Information Systems and Analytics)

Connecting With Consumers Through Effective Personalization and Programmatic Advertising

Global Applications of the Internet of Things in Digital Marketing

Cultural Marketing and Metaverse for Consumer Engagement

Strategic Workforce Reskilling in Service Marketing

Enhancing Customer Engagement Through Location-Based Marketing

IGI Global

Establishing Digital Competencies in the Pursuit of Online Learning

Information Science Reference

Using Influencer Marketing as a Digital Business Strategy

Embracing Cutting-Edge Technology in Modern Educational Settings (Premier Reference Source: Advances in Education Technologies and Instructional Design)

AI Marketing and Ethical Considerations in Consumer Engagement (Premier Research Source)

Compelling Storytelling Narratives for Sustainable Branding (Advances in Marketing, Customer Relationship Management, and E-Services)

Navigating the Shifting Landscape of Consumer Behavior

Embracing Business Sustainability Through Innovation and Creativity in the Service Sector