IGI Global Antecedents and Outcomes of Employee-Based Brand Equity

Brand Creation and Management in the Phygital Era

Redefining Employer Branding at the Intersection of Human Resources and Marketing

Sustainable Branding, Cultural Intelligence and Co-Marketing

Sustainable Branding, Cultural Intelligence and Co-Marketing

Digital Entrepreneurship and Co-Creating Value Through Digital Encounters

IGI Global

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

Perspectives on Workplace Communication and Well-Being in Hybrid Work Environments (Advances in Human Resources Management and Organizational Development)

Diversity, Equity, and Inclusion Efforts of Businesses in Rural Areas

IGI Global

Sustainable and Inclusive Practices for Building Authentic Brands

Navigating the Global Workforce Through Bold Workplace Learning and Professional Development

Information Science Reference

Implementing Automation Initiatives in Companies to Create Better-Connected Experiences

IGI Global

Role of Human Resources for Inclusive Leadership, Workplace Diversity, and Equity in Organizations (Advances in Human Resources Management and Organizational Development)

IGI Global

Elevating Brand Loyalty With Optimized Marketing Analytics and AI

Promoting Inclusivity and Diversity Through Internet of Things in Organizational Settings

IGI Global

Measuring the Effectiveness of Organizational Development Strategies During Unprecedented Times

IGI Global

Becoming and Supporting Online Adjunct Faculty in a Gig Economy

Information Science Reference

Digital Platforms and Managing Brand Crises

Digital Technologies for Entrepreneurship in Industry 4.0 (Advances in E-business Research)

IGI Global

Data-Driven Approaches for Effective Managerial Decision Making

IGI Global

AI-Driven Intelligent Models for Business Excellence (The Advances in Business Information Systems and Analytics)

IGI Global

Co-Branding Strategies for Smart Luxury Products - IGI Global

Integrating Governance and Corporate Social Responsibility in Employee Share Ownership

Measuring Consumer Behavior in Hospitality for Enhanced Decision Making

IGI Global

Building Secure Business Models Through Blockchain Technology: Tactics, Methods, Limitations, and Performance

IGI Global