£184.71

About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

£185 today · all-time low £184 (Jul 2026) · usually the usual

IGI Global Antecedents and Outcomes of Employee-Based Brand Equity

Name: Antecedents and Outcomes of Employee-Based Brand Equity
Brand: IGI Global
Price: 184.71 GBP
Availability: InStock

Human Resources Management

Price Distribution

Price distribution over 49 days • 1 price levels

Days at Price

Price Analysis

Most common price: £185 (49 days, 100.0%)

Price range: £185 - £185

Price levels: 1 different prices over 49 days

Description

Branding and human capital are considered a firm's most important assets, and the development of these intangible assets is a particularly challenging and important management task for human resource managers and marketers. Employee-based brand equity is a key advantage for the organization and an important part of the brand-based evaluation. To develop an effective and strong employee-based brand equity, firms need to focus on the perceptions of employees and promote positive attitudes about affiliation with the firm. Antecedents and Outcomes of Employee-Based Brand Equity explores the antecedents and consequences of employee-based brand equity from different perspectives and different artifacts of employee-based brand equity. This book highlights the importance of brand equity from a human resource management perspective. It further highlights the ways in which brand equity can be fruitful in understanding and learning different theories and concepts with the interaction of different industries and culture. Covering topics such as employee retention, psychological capital, and brand experience, this premier reference source is an indispensable resource for corporate offices, human resource managers, business leaders and managers, governmental organizations, marketing professionals, customer service professionals, libraries, students and educators of higher education, researchers, and academicians.

Product Specifications

Brand: IGI Global
Format: paperback
ASIN: 1668436221
Category: Books > Subjects > Business, Finance & Law > Management > Human Resources > Human Resources Management
Domain: Amazon UK
Release Date: 17 June 2022
Listed Since: 18 March 2022

Barcode

No barcode data available

About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

IGI Global Antecedents and Outcomes of Employee-Based Brand Equity

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Digital Entrepreneurship and Co-Creating Value Through Digital Encounters

Principles of External Business Environment Analyzability in an Organizational Context

Post-Pandemic Talent Management Models in Knowledge Organizations

Diversity, Equity, and Inclusion Efforts of Businesses in Rural Areas

Business Sustainability Through Knowledge Management Systems - IGI Global

Valuing People and Technology in the Workplace: Ethical Implications and Imperatives for Success

AI, Personalization, Equity, and the Future of Learning

AI, Personalization, Equity, and the Future of Learning Book

Cases on Organizational Communication and Understanding Understudied Groups (Advances in Human Resources Management and Organizational Development)

Strengthening SME Performance Through Social Media Adoption and Usage

Redefining Employer Branding at the Intersection of Human Resources and Marketing

Developing Student Engagement Opportunities in Higher Education

Information Science Reference - Student Engagement Book

Sales Management for Improved Organizational Competitiveness and Performance

Digital Supply Chain, Disruptive Environments, and the Impact on Retailers

Data-Driven Approaches for Effective Managerial Decision Making

Legal and Economic Aspects of State Control Over Compliance With Labor Legislation

Role of Human Resources for Inclusive Leadership and Workplace Diversity

Information Science Reference - Educational Culture Book

Exploring Knowledge Production and Policy Shifts in Global Higher Education

Measuring Consumer Behavior in Hospitality for Enhanced Decision Making

Pedagogical Approaches to Bridging Emotional and Cognitive Learning

Pedagogical Approaches to Bridging Emotional and Cognitive Learning

Measuring the Effectiveness of Organizational Development Strategies During Unprecedented Times

About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

IGI Global Antecedents and Outcomes of Employee-Based Brand Equity

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Digital Entrepreneurship and Co-Creating Value Through Digital Encounters

Principles of External Business Environment Analyzability in an Organizational Context

Post-Pandemic Talent Management Models in Knowledge Organizations

Diversity, Equity, and Inclusion Efforts of Businesses in Rural Areas

Business Sustainability Through Knowledge Management Systems - IGI Global

Valuing People and Technology in the Workplace: Ethical Implications and Imperatives for Success

AI, Personalization, Equity, and the Future of Learning

AI, Personalization, Equity, and the Future of Learning Book

Cases on Organizational Communication and Understanding Understudied Groups (Advances in Human Resources Management and Organizational Development)

Strengthening SME Performance Through Social Media Adoption and Usage

Redefining Employer Branding at the Intersection of Human Resources and Marketing

Developing Student Engagement Opportunities in Higher Education

Information Science Reference - Student Engagement Book

Sales Management for Improved Organizational Competitiveness and Performance

Digital Supply Chain, Disruptive Environments, and the Impact on Retailers

Data-Driven Approaches for Effective Managerial Decision Making

Legal and Economic Aspects of State Control Over Compliance With Labor Legislation

Role of Human Resources for Inclusive Leadership and Workplace Diversity

Information Science Reference - Educational Culture Book

Exploring Knowledge Production and Policy Shifts in Global Higher Education

Measuring Consumer Behavior in Hospitality for Enhanced Decision Making

Pedagogical Approaches to Bridging Emotional and Cognitive Learning

Pedagogical Approaches to Bridging Emotional and Cognitive Learning

Measuring the Effectiveness of Organizational Development Strategies During Unprecedented Times