Redefining Employer Branding at the Intersection of Human Resources and Marketing

Redefining Employer Branding - Business Science Reference

Antecedents and Outcomes of Employee-Based Brand Equity

IGI Global

Empowering Human Resources Through Human-Computer Interaction

Redefining Business in Volatile and Ambiguous Times

Digital Platforms and Managing Brand Crises

Brand Creation and Management in the Phygital Era

Critical Aspects in Advanced Human Resource Management

Sustainable Branding, Cultural Intelligence and Co-Marketing

Sustainable Branding, Cultural Intelligence and Co-Marketing

Driving Engagement and Loyalty Through Customer-Centric Digital Marketing

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

International Insights for Luxury Brand Marketing

Developing Digital Narratives in Marketing Communication

Emotional and Experiential Dimensions of Modern Marketing

Petfluencers and Pet-Powered Branding

Intersecting Human Resource Management and Organizational Culture for Environmental Sustainability

Sustainable and Inclusive Practices for Building Authentic Brands

Transforming the Workforce With Microcredentials - IGI Global

Navigating ESG in Global Entrepreneurial Ecosystems

Driving Social Change Through Transformative Marketing Book

Promoting Climate Change Mitigation and Resilience Strategies Through Human Resource Management

Ethical Marketing for Shifting Consumer Behaviors and Values

Navigating Responsible Business Practices Through Ethical AI

Talent Management in Hotels and Hospitality