£72.98

Artech House Mastering Technical Sales: The Sales Engineers Handbook Fourth Editio (Artech House Technology Management and Professional Development Library)

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£73 today · usual range £53–£73 · best ever £53

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£73.44 £50.93 £55.84 £60.75 £65.67 £70.58 £75.49 16 March 2026 31 March 2026 15 April 2026 30 April 2026 16 May 2026

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14 days 1 day 1 day 16 days 30 days · current 0 8 15 23 30 £53 £59 £61 £72 £73 Days at Price

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Most common price: £73 (30 days, 48.4%)

Price range: £53 - £73

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Description

This bestselling book -- now in its Fourth Edition – has become the gold standard for Sales Engineers, who engage on the technical side of the sales and buying process and are the people who know how everything works. It helps you navigate a complex and ever-changing technical sales environment and become an effective bridge-builder between the business/commercial interests and the technical details that support the sale. The handbook presents everything you need to improve your skills and increase your value to the sales team. You will understand the unique role of the Sales Engineer, from the broad picture to the nuances of the job; develop skills needed to become a valuable consultant to your team and the customer team; utilize best practices for creating and completing winning RFPs; and more. This book is a must-have resource for both new and seasoned Sales Engineers within tech software, hardware, mechanical, and civil engineering vendors, along with management and leadership in those organizations, and anyone who must present, demonstrate or sell hi-tech items for a living.

Key Features

New Store Stock

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 April 2022
Listed Since
15 March 2022

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