£82.50

History and Future and Mass Media: An Integrated Perspective (Hampton Press Communication Series (Mass Media & Journalism Subseries))

Media Studies

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Description

This textbook argues that although corporate media are structurally organized to maximize profits and produce content that generally helps elites achieve their goals; this doesn't mean corporate media have less capacity to facilitate social change than entrepreneurial or other forms of media. The historical evidence and comparative empirical studies presented in this book show that mass media become more, not less, critical of dominant power groups, institutions, and value systems.

Product Specifications

Format: hardcover
ASIN: 1572738065
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Communication Studies > Media Studies
Domain: Amazon UK
Release Date: 15 January 2008
Listed Since: 07 September 2007

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History and Future and Mass Media: An Integrated Perspective (Hampton Press Communication Series (Mass Media & Journalism Subseries))

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