Selling Sin: The Marketing of Socially Unacceptable Products - Image 1

£72.44

Praeger Selling Sin: The Marketing of Socially Unacceptable Products

Name: Selling Sin: The Marketing of Socially Unacceptable Products
Brand: Praeger
Price: 72.44 GBP
Availability: InStock

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Description

Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Davidson discusses the reasons for antagonism within each industry, suggests ways for marketers to counter such criticism or to work around it given the restraints imposed, and explains how specific marketing practices can actually lead to increased hostility in the marketplace. This second edition features a new chapter on specific problems that each industry faces in online marketing, which has exploded in certain cases, especially in gambling and pornography. In addition, the new edition updates the legal environment in which each industry operates.

Product Specifications

Brand: Praeger
Format: hardcover
ASIN: 1567206123
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 30 December 2003
Listed Since: 13 February 2007

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Praeger Selling Sin: The Marketing of Socially Unacceptable Products

This is the most expensive it has ever been. Walk away.

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