Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion (Histories of the Sacred and Secular, 1700–2000) - Image 1

£109.98

MACMILLAN Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion (Histories of the Sacred and Secular, 1700–2000)

Name: Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion (Histories of the Sacred and Secular, 1700-2000)
Brand: MACMILLAN
Price: 109.98 GBP
Availability: InStock

Company Histories

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Description

This bookexamines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 303113043X
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Company Histories
Domain: Amazon UK
Release Date: 15 December 2022
Listed Since: 29 June 2022

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MACMILLAN Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion (Histories of the Sacred and Secular, 1700–2000)

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