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Bloomsbury Strategic Management in a Hostile Environment: Lessons from the Tobacco Industry

Name: Strategic Management in a Hostile Environment: Lessons from the Tobacco Industry
Brand: Bloomsbury
Price: 64.54 GBP
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Description

This study focuses on fifty years of evolution in the tobacco industry from the vantage point of the strategic actions taken by its member firms in response to the anti-smoking environment. It details the growth of the industry from a collection of old-style single-brand companies to its modern status as a strategic group of diversified multi-brand competitors. The work of management guru Michael Porter provides the framework for the study. The strategic choices made by the six companies are examined in light of Porter's management theories by focusing on the firms' attempts at both product and market diversification. The book is a timely and instructive overview of an industry successfully operating in an increasingly hostile business and social environment.

Product Specifications

Brand: Bloomsbury
Format: hardcover
ASIN: 156720158X
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 28 October 1997
Listed Since: 15 January 2007

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Bloomsbury Strategic Management in a Hostile Environment: Lessons from the Tobacco Industry

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It has never been this cheap. We have no record of a lower price.

Bloomsbury Strategic Management in a Hostile Environment: Lessons from the Tobacco Industry

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Price Distribution

Price Analysis

Description

Product Specifications

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