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Sage Publications Entrepreneurial Marketing: A Blueprint for Customer Engagement

Name: Entrepreneurial Marketing: A Blueprint for Customer Engagement
Brand: Sage Publications

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Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1544320434
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 01 May 2020
Listed Since: 12 November 2019

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Sage Publications Entrepreneurial Marketing: A Blueprint for Customer Engagement

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