£77.69

Sage Publications Entrepreneurial Marketing: A Blueprint for Customer Engagement

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£92.79 £18.21 £34.48 £50.75 £67.03 £83.30 £99.57 01 July 2024 17 November 2024 06 April 2025 24 August 2025 11 January 2026

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Price range: £25 - £93

Price levels: 4 price ranges over 560 days

Description

Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 May 2020
Listed Since
12 November 2019

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