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Red Globe Press Entrepreneurial Marketing: Sustaining Growth in All Organisations

Name: Entrepreneurial Marketing: Sustaining Growth in All Organisations
Brand: Red Globe Press
Price: 22.79 GBP
Availability: InStock

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Description

Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition of Entrepreneurial Marketing applies marketing and entrepreneurial theory to organisations of all sizes. Traditionally entrepreneurial marketing has been perceived as the domain of small firms, but this textbook also considers major international companies, analysing their sustained growth and financial success in an increasingly difficult consumer environment. Written by a highly experienced instructor and researcher in the field, this will be an essential resource for students taking modules in entrepreneurial marketing at undergraduate, postgraduate and MBA levels. It will also be valuable for students taking courses on marketing, entrepreneurship and management strategy.

Product Specifications

Brand: Red Globe Press
Format: Paperback
ASIN: 1137500905
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Publication Date: 03 November 2015
Listed Since: 05 May 2015

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Red Globe Press Entrepreneurial Marketing: Sustaining Growth in All Organisations

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