£46.21

About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

£46 today · all-time low £46 (Aug 2026) · usually the usual

Sage Publishing Applied Marketing Analytics Using R

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Description
Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Chapters include learning objectives, figures, tables and questions to help facilitate learning. Supporting online resources are available to instructors to support teaching, including datasets and software codes and solutions (R Markdowns, HTML files) as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers. Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.

Product Specifications
Brand
Sage Publishing
Format
paperback
ASIN
1529768721
Category
Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain
Amazon UK
Release Date
22 August 2023
Listed Since
06 March 2023

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