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£75.91

Sage Publishing Crisis Communication and Crisis Management: An Ethical Approach

Name: Crisis Communication and Crisis Management: An Ethical Approach
Brand: Sage Publishing
Price: 75.91 GBP
Availability: InStock

Public Relations

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Description

Crisis Communication and Crisis Management: An Ethical Approach is the only text on the market to provide students with the integration of ethical inquiry into the fundamentals of crisis communication.. Authors Burton St. John III and Yvette E. Pearson combine comprehensive coverage of the key skills, concepts, and theories of crisis communication with an extensive collection of contemporary case studies, giving students a strong understanding of the essential role that communicators play in moments of crisis. Students are encouraged to build upon their communication and ethical decision making skills using a variety of stakeholder inventories, hypothetical scenarios, discussion questions, and professional profiles. Students will also gain exposure to a mixture of discrete and ongoing crises, preparing them to manage both one-time crises and continuing crises.

Product Specifications

Brand: Sage Publishing
Format: paperback
ASIN: 1483316149
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 14 December 2016
Listed Since: 17 February 2016

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Sage Publishing Crisis Communication and Crisis Management: An Ethical Approach

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