Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives (Advances in Marketing, Customer Relationship Management, and E-Services) - Image 1

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IGI Global Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global

E-business

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Description

An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1466650079
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 31 January 2014
Listed Since: 28 September 2013

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IGI Global Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives (Advances in Marketing, Customer Relationship Management, and E-Services)

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