Applied Crisis Communication and Crisis Management: Cases and Exercises - Image 1

£76.15

Sage Publications Applied Crisis Communication and Crisis Management: Cases and Exercises

Name: Applied Crisis Communication and Crisis Management: Cases and Exercises
Brand: Sage Publications
Price: 76.15 GBP
Availability: InStock

Public Relations

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Description

Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, this practical book includes a wide range of cases that explore crisis communication and management in action. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1452217807
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 23 July 2013
Listed Since: 08 February 2013

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Sage Publications Applied Crisis Communication and Crisis Management: Cases and Exercises

Quietly trending down. £3 cheaper than a month ago.

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