Membership Marketing in the Digital Age: A Handbook for Museums and Libraries (American Association for State and Local History) - Image 1

£81.14

Rowman & Littlefield Publishers Membership Marketing in the Digital Age: A Handbook for Museums and Libraries (American Association for State and Local History)

Name: Membership Marketing in the Digital Age: A Handbook for Museums and Libraries (American Association for State and Local History)
Brand: Rowman & Littlefield Publishers
Price: 80.81 GBP
Availability: InStock

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Description

Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as member acquisition, membership planning and projections, membership retention and renewals, membership servicing, engagement and loyalty. It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.

Product Specifications

Brand: Rowman & Littlefield Publishers
Format: hardcover
ASIN: 1442259809
Category: Books > Subjects > Arts & Photography > Exhibition & Collection Catalogs > Museums
Domain: Amazon UK
Release Date: 01 February 2016
Listed Since: 25 July 2015

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Rowman & Littlefield Publishers Membership Marketing in the Digital Age: A Handbook for Museums and Libraries (American Association for State and Local History)

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