£81.51

Rowman & Littlefield Publishers Membership Marketing in the Digital Age: A Handbook for Museums and Libraries (American Association for State and Local History)

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Description

Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as member acquisition, membership planning and projections, membership retention and renewals, membership servicing, engagement and loyalty. It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 February 2016
Listed Since
25 July 2015

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