£64.66

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life: 17 (Popular Culture and Everyday Life)

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Last 178 days • 178 data points (No recent data available)

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£68.07 £64.32 £65.14 £65.96 £66.77 £67.59 £68.41 10 September 2025 24 October 2025 07 December 2025 20 January 2026 06 March 2026

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7 days · current 171 days 0 43 86 128 171 £65 £68 Days at Price

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Most common price: £68 (171 days, 96.1%)

Price range: £65 - £68

Price levels: 2 different prices over 178 days

Description

Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life brings together a group of esteemed international scholars to focus on the important, complex, and mutually reinforcing relationships between sport, beer, and gender in fashioning promotional strategies and shaping global cultures of consumption. Collectively, the book examines a well-known social constellation that has received little specific scholarly attention although it sits at the axis of many lines of expanding inquiry in sport studies, media studies, gender studies, cultural studies, consumer studies, and the study of alcohol and substance abuse. The essays gathered here interrogate and trace beer as a commodity as it circumnavigates the circuit of commodification including: (1) institutions and production, (2) texts and representation, and (3) consumption and reception; they explore how it moves from concept to reality, from the private to the public realm, and ultimately its effects on contemporary gendered identity.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
25 November 2008
Listed Since
01 November 2008

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