Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life: 17 (Popular Culture and Everyday Life) - Image 1

£64.66

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life: 17 (Popular Culture and Everyday Life)

Name: Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life: 17 (Popular Culture and Everyday Life)
Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Price: 68.07 GBP
Availability: InStock

Business of Art

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Description

Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life brings together a group of esteemed international scholars to focus on the important, complex, and mutually reinforcing relationships between sport, beer, and gender in fashioning promotional strategies and shaping global cultures of consumption. Collectively, the book examines a well-known social constellation that has received little specific scholarly attention although it sits at the axis of many lines of expanding inquiry in sport studies, media studies, gender studies, cultural studies, consumer studies, and the study of alcohol and substance abuse. The essays gathered here interrogate and trace beer as a commodity as it circumnavigates the circuit of commodification including: (1) institutions and production, (2) texts and representation, and (3) consumption and reception; they explore how it moves from concept to reality, from the private to the public realm, and ultimately its effects on contemporary gendered identity.

Product Specifications

Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Format: Hardcover
ASIN: 1433104881
Category: Books > Subjects > Arts & Photography > Business of Art
Domain: Amazon UK
Release Date: 25 November 2008
Listed Since: 01 November 2008

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Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life: 17 (Popular Culture and Everyday Life)

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