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MACMILLAN Strategic Logic
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Description
Strategic Logic lays the foundations for a clear understanding of corporate profitability and provides the reader with innovative insights on how to develop original yet realistic strategies. Working with real-life examples and based on rigorous theory, the author analyses key managerial decisions and shows how to ensure these enhance the company's long-term profitability. Mergers and acquisitions are great opportunities for strategic development, but they can also destroyer value. The author indicates how to judge on what side a specific case will fall.
Product Specifications
- Brand
- MACMILLAN
- Format
- hardcover
- ASIN
- 1403912599
- Domain
- Amazon UK
- Release Date
- 14 March 2003
- Listed Since
- 02 February 2007
Barcode
No barcode data available
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