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MACMILLAN Strategic Logic

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Description

Strategic Logic lays the foundations for a clear understanding of corporate profitability and provides the reader with innovative insights on how to develop original yet realistic strategies. Working with real-life examples and based on rigorous theory, the author analyses key managerial decisions and shows how to ensure these enhance the company's long-term profitability. Mergers and acquisitions are great opportunities for strategic development, but they can also destroyer value. The author indicates how to judge on what side a specific case will fall.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
14 March 2003
Listed Since
02 February 2007

Barcode

No barcode data available

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