The Martech Handbook: Build a Technology Stack to Attract and Retain Customers - Image 1

£60.51

Kogan Page The Martech Handbook: Build a Technology Stack to Attract and Retain Customers

Name: The Martech Handbook: Build a Technology Stack to Attract and Retain Customers
Brand: Kogan Page
Price: 60.51 GBP
Availability: InStock

E-commerce

Price History & Forecast

Last 1 days • 1 data points (No recent data available)

Historical

Generating forecast...

Not enough data points to display chart (need at least 2 points)

Price Distribution

Price distribution over 1 days • 1 price levels

Days at Price

Price Analysis

Most common price: £61 (1 days, 100.0%)

Price range: £61 - £61

Price levels: 1 different prices over 1 days

Description

Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing. It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of marketing, from CX, automation and lead management, to reporting and analysis as well as designing and orchestrating a tech stack that brings them all together. This book also explores getting buy-in, scaling martech within organizations depending on their needs, size and budget as well as measurement, monitoring and governance. Written by an award-winning martech leader, it features case studies and examples from companies including Spotify and Amazon alongside frameworks, question checklists, and interviews with leading industry practitioners. This is an essential resource for augmenting your marketing and achieving key objectives through leveraging technology.

Product Specifications

Brand: Kogan Page
Format: Hardcover
ASIN: 1398606464
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 03 August 2022
Listed Since: 04 November 2021

Barcode

No barcode data available

Kogan Page The Martech Handbook: Build a Technology Stack to Attract and Retain Customers

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Marketing Factbook: Marketing Strategies and Know-How to Win Customers and Boost Profits (Business Factbooks)

Digital Marketing Strategy: An Integrated Approach to Online Marketing

Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization

Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge

B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth

Marketing

Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective

Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

Customer-Centric Marketing: Supporting Sustainability in the Digital Age

Advanced Marketing Management: Principles, Skills and Tools

Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success

Routledge Creating Value with Data Analytics in Marketing Book

Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition (Haworth Series in Segmented, Targeted, and Customized Market)

The New Marketing: How to Win in the Digital Age

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition (Haworth Series in Segmented, Targeted, and Customized Market)

The Sage Handbook of Industrial Marketing

Praxishandbuch B2B-Marketing: Neueste Konzepte, Strategien und Technologien sowie praxiserprobte Vorgehensmodelle – mit 14 Fallstudien

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

Innovative B2B Marketing: New Models, Processes and Theory

The Palgrave Handbook of Interactive Marketing

Routledge Frameworks for Market Strategy: European Edition