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Kogan Page AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience

Name: AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
Brand: Kogan Page

Call Centre Management

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Description

Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.

Product Specifications

Brand: Kogan Page
Format: hardcover
ASIN: 1398602027
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 03 January 2022
Listed Since: 03 February 2021

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Kogan Page AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience

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