Handbook of Research on Applied AI for International Business and Marketing Applications (Advances in Marketing, Customer Relationship Management, and E-servcies) - Image 1

£170.00

Business Science Reference Handbook of Research on Applied AI for International Business and Marketing Applications (Advances in Marketing, Customer Relationship Management, and E-servcies)

Name: Handbook of Research on Applied AI for International Business and Marketing Applications (Advances in Marketing, Customer Relationship Management, and E-servcies)
Brand: Business Science Reference
Price: 170.0 GBP
Availability: InStock

Managers' Guides to Computing

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Description

Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.

Product Specifications

Brand: Business Science Reference
Format: hardcover
ASIN: 1799850773
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 25 September 2020
Listed Since: 22 June 2020

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Business Science Reference Handbook of Research on Applied AI for International Business and Marketing Applications (Advances in Marketing, Customer Relationship Management, and E-servcies)

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