Counter Strategies in Global Markets - Image 1

£39.37

MACMILLAN Counter Strategies in Global Markets

Name: Counter Strategies in Global Markets
Brand: MACMILLAN
Price: 39.37 GBP
Availability: InStock

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Description

Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349336955
Category: Books > Subjects > Business, Finance & Law > Accounting
Domain: Amazon UK
Release Date: 06 December 2011
Listed Since: 17 March 2016

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MACMILLAN Counter Strategies in Global Markets

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