Cybermarketing: How to use the Internet to market your goods and services - Image 1

Price loading...

Routledge Cybermarketing: How to use the Internet to market your goods and services

Name: Cybermarketing: How to use the Internet to market your goods and services
Brand: Routledge

E-commerce

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: Increasing the up to date case material Having a live Internet site to support the book Adding a collection of key URLs for market research purposes Adding a new section on marketing information systems More coverage on electronic direct and 1 to 1 marketing Covering intranets for Marcomms in more depth Building on 'Justifying the Business Case' Updated and expanded information on pricing and branding.This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138441066
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 12 July 2017
Listed Since: 26 July 2017

Barcode

No barcode data available

Routledge Cybermarketing: How to use the Internet to market your goods and services

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

Routledge - How to Succeed in Cyberspace Business Guide

Marketing the e-Business (Routledge eBusiness)

Marketing the e-Business: An Introduction (Routledge eBusiness)

Marketing the e-Business (Routledge eBusiness)

New Developments in Online Marketing (Key Issues in Marketing Management)

Integrated Marketing Communication: Advertising and Promotion in a Digital World

An Introduction to Social Media Marketing

An Introduction to Social Media Marketing

Business to Business Marketing Management: A Global Perspective

Essential Law for Marketers

Marketing Communications

Cybercrime: Investigating High-Technology Computer Crime

Marketing Communications

Marketing in the Cyber Era: Strategies and Emerging Trends (Advances in Marketing, Customer Relationship Management, and E-Services)

Internet Marketing Intelligence

Routledge - The Connected Customer Book

Business to Business Marketing Management: A Global Perspective

Internet Marketing: Integrating Online and Offline Strategies

Cybercrime and Digital Forensics: An Introduction

Digital Content Marketing: Creating Value in Practice

Introduction to Sport Marketing: Second edition (Sport Management Series)

Hospitality Marketing: Principles and Practices

Hospitality Marketing: Principles and Practices

Digital Marketing: A Practical Approach