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Routledge Creating a Business (Routledge-Noordhoff International Editions)

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Description

There is more to setting up a successful business than just a good idea. Creating a Business examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait. The textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business, including management, marketing, legislation, and financial management are examined. Including pedagogical features, such as end-of-chapter questions and illustrations, Creating a Business will interest students of small business and entrepreneurship. About the Author Jenny van Sten-van't Hoff is based at Rotterdam Business School, the Netherlands

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
09 December 2016
Listed Since
07 October 2016

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