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Red Globe Press Opportunity-Centred Entrepreneurship

Name: Opportunity-Centred Entrepreneurship
Brand: Red Globe Press

Economics

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The second edition of this core textbook focuses on the practical elements of opportunity creation, recognition and exploitation. It aims not only to analyse what constitutes entrepreneurship but also enables readers to develop their own entrepreneurial skills. Taking a highly practical and accessible approach, this text connects the theory and practice of entrepreneurship in useful and insightful ways that can be applied in the real-world. This is a book that focuses on learning for, rather than about, enterprise. Written by a leading authority in the field, Opportunity-Centred Entrepreneurship will be essential reading for undergraduate, postgraduate and MBA students taking courses such as enterprise, new venture creation, creativity and innovation, small business management and corporate entrepreneurship. It has also been designed to support practitioners who are seeking to develop their entrepreneurial skills, whether they are start-up entrepreneurs, career-changers, or managers focusing on innovation and business development. It does not require prior knowledge of other business subjects. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/opportunity-centred-entrepreneurship. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Key Features

Opportunity-Centred Entrepreneurship

Product type: ABIS BOOK

Brand: Red Globe Press

Product Specifications

Brand: Red Globe Press
Format: paperback
ASIN: 0230275184
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 12 December 2014
Listed Since: 12 June 2014

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Red Globe Press Opportunity-Centred Entrepreneurship

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