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£41.99

Cambridge University Press International Business Strategy: Rethinking Foundations of Global Corporate Success

Name: International Business Strategy: Rethinking Foundations of Global Corporate Success
Brand: Cambridge University Press
Price: 41.99 GBP
Availability: InStock

Economics

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Description

Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.

Product Specifications

Brand: Cambridge University Press
Format: paperback
ASIN: 1107683092
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 07 March 2013
Listed Since: 10 August 2012

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Cambridge University Press International Business Strategy: Rethinking Foundations of Global Corporate Success

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