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PEARSON EDUCATION International Business: A Managerial Perspective, Global Edition

Name: International Business: A Managerial Perspective, Global Edition
Brand: PEARSON EDUCATION

International

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Description

For courses in international business. Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasises cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organisations worldwide.

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International Business: A Managerial Perspective, Global Edition

Product type: ABIS BOOK

Brand : Pearson

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1292313730
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 18 November 2019
Listed Since: 05 July 2019

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PEARSON EDUCATION International Business: A Managerial Perspective, Global Edition

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