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PEARSON EDUCATION International Business: The New Realities, Global Edition

Name: International Business: The New Realities, Global Edition
Brand: PEARSON EDUCATION

International

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Description

For courses in international business. International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1292303247
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 26 September 2019
Listed Since: 16 May 2019

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PEARSON EDUCATION International Business: The New Realities, Global Edition

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