Cross-Cultural Fashion Marketing: Ethnic Fashion, Diversity and Inclusion (Routledge Studies in the Fashion Industry) - Image 1

£52.95

Routledge Cross-Cultural Fashion Marketing: Ethnic Fashion, Diversity and Inclusion (Routledge Studies in the Fashion Industry)

Name: Cross-Cultural Fashion Marketing: Ethnic Fashion, Diversity and Inclusion (Routledge Studies in the Fashion Industry)
Brand: Routledge
Price: 51.65 GBP
Availability: InStock

Management Science

Price History & Forecast

Last 84 days • 84 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 84 days • 4 price levels

Days at Price

Current Price

Price Analysis

Most common price: £53 (64 days, 76.2%)

Price range: £50 - £53

Price levels: 4 different prices over 84 days

Description

Often neglected by fashion academics, culture underpins diversity and inclusivity of fashion, and more socially aware consumers exhibit ways in which fashion can be displayed within culturally diverse contexts. This book develops an understanding of the role culture plays in fashion and how the fashion industry can embrace diversity and inclusivity in their marketing strategy. The book aims to combine the concept of consumer culture and society with the intricacies of fashion in the context of international marketing, messaging, and communications. With a particular emphasis on ethnic fashion design and distinct features across cultures, it explores theories and concepts relating to modest fashion, beach fashion, headgear fashion and plus-size fashion among others. Each chapter provides fashion-related stimulating activities for experiential learning. Underpinned by theory and supported by practical examples, the book offers an engaging and innovative study of ethnic fashion from cultural perspectives to demonstrate the importance of developing a truly global brand. Cross-Cultural Fashion Marketing is essential reading for scholars and postgraduate students interested in fashion marketing and management, cross cultural management, and consumer culture.

Key Features

New Store Stock

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032616717
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 20 August 2025
Listed Since: 12 June 2025

Barcode

No barcode data available

Routledge Cross-Cultural Fashion Marketing: Ethnic Fashion, Diversity and Inclusion (Routledge Studies in the Fashion Industry)

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Introducing Cultural Studies

Routledge International Handbook of Multicultural Education Research in Asia Pacific

Destination Marketing of Antwerp: Using fashion as a critical success factor

Fashion Theory: A Reader (Routledge Student Readers)

Curriculum and Culture (RLE: Education): Schooling in a Pluralist Society (Routledge Library Editions: Education)

The International Politics of Fashion: Being Fab in a Dangerous World (Popular Culture and World Politics)

History and Ethnicity: 27 (Routledge Library Editions: Historiography)

Teaching Diversity and Inclusion: Examples from a French-Speaking Classroom

The Routledge History of Fashion and Dress, 1800 to the Present

Fundamentals of Research on Culture and Psychology: Theory and Methods

Cross-Cultural Psychology: Contemporary Themes and Perspectives, 2nd Edition

Multicultural Perspectives in Customer Behaviour (Key Issues in Marketing Management)

Researching the Creative and Cultural Industries: A Guide to Qualitative Research (Routledge Research in the Creative and Cultural Industries)

Organized Labor and Civil Society for Multiculturalism: A Solidarity Success Story from South Korea

In an Influential Fashion: An Encyclopedia of Nineteenth- and Twentieth-Century Fashion Designers and Retailers Who Transformed Dress

The Politics of Misrecognition (Rethinking Political and International Theory)

The Routledge Handbook to the Culture and Media of the Americas

Fashion Studies: Research Methods, Sites and Practices (Dress, Body, Culture)

Produktpräsentation im Onlinehandel der Modebranche: Eine Analyse der Wahrnehmung des "Shop the Look" Features und dem Einsatz von Influencern als Models auf Konsumenten

Challenges of Multicultural Education: Teaching and Taking Diversity Courses

Transculturación y trans-identidades en la literatura contemporánea mexicana (Series in Literary Studies; Bridging Languages and Scholarship)

Multicultural Behavior and Global Business Environments

Designing (Post)Colonial Knowledge: Imagining South Asia

South Asian Creative and Cultural Industries