£49.89

Routledge Demand-Driven Business Strategy: Digital Transformation and Business Model Innovation

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Last 63 days · 63 data points (no recent data)

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£49.89 £44.95 £46.03 £47.11 £48.18 £49.26 £50.34 02 May 2026 17 May 2026 02 June 2026 17 June 2026 03 July 2026

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4 days 7 days 52 days · current 0 13 26 39 52 £45 £46 £50 Days at Price

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Price range: £45 - £50

Price levels: 3 different prices over 63 days

Description

Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other. Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic. Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion. Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying strategic management, marketing, business innovation, consumer behavior, digital transformation and entrepreneurship.

Key Features

New Store Stock

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
24 February 2022
Listed Since
10 August 2021

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