Planning, Implementing, and Evaluating Targeted Communication Programs: A Manual for Business Communicators - Image 1

£63.68

By Planning, Implementing, and Evaluating Targeted Communication Programs: A Manual for Business Communicators

Economics

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£64 today · usual range £60–£65 · best ever £60

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Description

This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a `manual for business communicators.' It is more than a book of `how to's.' And it is more than a book of do's and don'ts. The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice. Beyond that, they offer clear guidelines for effective public communication. Public Relations Review This book discusses the strategy of targeted communication and explains the steps necessary to plan and implement an effective information program. Selnow and Crano both place their recommendations in a communication theory and research perspective and show them to have practical application in real-world programs. They deal not only with the how to's, but with the why's as well.

Product Specifications

Brand: By
Format: hardcover
ASIN: 0899302084
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 23 June 1987
Listed Since: 13 February 2007

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By Planning, Implementing, and Evaluating Targeted Communication Programs: A Manual for Business Communicators

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