The Problem of Political Marketing - Image 1

£110.00

Continuum The Problem of Political Marketing

Name: The Problem of Political Marketing
Brand: Continuum
Price: 110.0 GBP
Availability: InStock

Political Science

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Description

Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians adopted political marketing? What are the contextual factors that have led to this? * How does the political marketing literature model this activity? * What are the underlying assumptions of these models * How does political marketing affect democracy? * How is political marketing best conceptualised and understood in light of this critical analysis?

Product Specifications

Brand: Continuum
Format: hardcover
ASIN: 0826428568
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Government & Politics > Political Science & Ideology > Political Science
Domain: Amazon UK
Release Date: 15 August 2008
Listed Since: 15 October 2007

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Continuum The Problem of Political Marketing

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