£110.00

Continuum The Problem of Political Marketing

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Description
Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians adopted political marketing? What are the contextual factors that have led to this? * How does the political marketing literature model this activity? * What are the underlying assumptions of these models * How does political marketing affect democracy? * How is political marketing best conceptualised and understood in light of this critical analysis?

Product Specifications
Brand
Continuum
Format
hardcover
ASIN
0826428568
Category
Books > Subjects > Politics, Philosophy & Social Sciences > Government & Politics > Political Science & Ideology > Political Science
Domain
Amazon UK
Release Date
15 August 2008
Listed Since
15 October 2007

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