Relationship Management in Banking: Principles and Practice: 4 (Chartered Banker series, 4) - Image 1

£41.99

Kogan Page Relationship Management in Banking: Principles and Practice: 4 (Chartered Banker series, 4)

Name: Relationship Management in Banking: Principles and Practice: 4 (Chartered Banker series, 4)
Brand: Kogan Page
Price: 41.88 GBP
Availability: InStock

Banking

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Description

Endorsed by the Chartered Banker Institute as core reading for the Personal & Private Banking and Commercial Lending modules, Relationship Management in Banking supports and develops the need to be able to manage key customer relationships. The text considers the nature of commercial relationships and help the reader synthesise complex factors in order to develop a robust relationship management methodology. It will draw from bona fide case studies and examples that can demonstrate key relationship management concepts as well as bring learning to life and share examples of customers, good and bad, from a range of different sectors. Through case studies and providing online updates to regulations, Relationship Management in Banking considers how to critically analyze approaches to relationship management used for a variety of banking customer types and examine the impact of legislation, regulation, governance and technology on banking relationship management and customer acquisition and retention. Online supporting resources include a glossary and updates to regulation.

Product Specifications

Brand: Kogan Page
Format: paperback
ASIN: 0749482834
Category: Books > Subjects > Business, Finance & Law > Professional Finance > Banking
Domain: Amazon UK
Release Date: 03 October 2018
Listed Since: 21 June 2017

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Kogan Page Relationship Management in Banking: Principles and Practice: 4 (Chartered Banker series, 4)

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