£32.24

Routledge Communicating Strategy

Name: Communicating Strategy
Brand: Routledge
Price: 43.15 GBP
Availability: InStock

Economics

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Description

'If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.' Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message. With guidance on how to create change champions, the book is vital reading for senior managers globally.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 056608810X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 19 February 2008
Listed Since: 26 September 2007

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Routledge Communicating Strategy

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