Routledge Valuing Food Safety And Nutrition

Product Description This book focuses on the developing field of valuing food safety and nutrition. It evaluates the relative strengths, weaknesses, and requirements of the major methodologies employed in valuation research. The book includes a discussion on key factors such as information on consumer attitudes. From the Back Cover The delivery of safe food of appropriate nutritional quality is an increasingly important measure of the performance of the food production, manufacturing, and distribution system. Both consumers and society are demanding products with improved quality attributes - seeking, for example, lower contamination levels for foodborne pathogens and lower fat content. In this richly researched book, contributors present a thorough exploration of these issues, emphasizing especially the unresolved question of how much value consumers and society place on food safety and nutritional quality. Developing economic models and reporting the results of several original valuation studies by leading researchers, this volume makes a strong contribution to the newly developing field of valuing food safety and nutrition. Most important, the contributors critically evaluate the relative strengths, weaknesses, and requirements of the five major methodologies being employed in valuation research - contingent valuation, experimental markets, conjoint analysis, hedonic pricing, and cost of illness. They provide the detail on research design (including the text of surveys) necessary for thorough evaluation of results, making the book an extremely useful reference tool for researchers doing valuation work. The book also includes a detailed discussion of key factors such as illness data, risk analysis, and information on consumer attitudes. About the Author Julie A. Caswell