£71.99

Cengage Learning Global Strategy

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£71.99 £41.47 £48.13 £54.79 £61.45 £68.11 £74.77 01 August 2025 22 September 2025 13 November 2025 04 January 2026 25 February 2026

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5 days 89 days 115 days · current 0 29 58 86 115 £44-50 £61-66 £66-72 Days at Price

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Price range: £44 - £72

Price levels: 3 price ranges over 209 days

Description

The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today’s time-starved students in mind -- present current topics in every chapter.

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
01 January 2021
Listed Since
21 July 2020

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