Cengage Learning Process to Profits: Strategic Planning for the Growing Business

PROCESS TO PROFITS: STRATEGIC PLANNING FOR GROWING THE BUSINESS illustrates how to bring order to the chaos of a growing business, Extremely practical, this book helps you think for the long haul and covers all the bases of growing a business: marketing, financing, service, location, diversification, and spotlights the unique issues associated with restructuring. Using this book, you'll create a strategic framework (complete with a realistic mission statement) as well as design and implement your strategies with an effective business plan.