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PEARSON EDUCATION Pearson The Strategy Process: Concepts, Contexts, Cases Book

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Description
Master the fundamentals of business management with The Strategy Process by Pearson Education. This authoritative textbook, now in its fifth edition, provides a deep understanding of strategy through a unique blend of theory and practice. Written by an expert team including Mintzberg, Lampel, Quinn, and Ghoshal, the text explores the complexities of the field to encourage meaningful debate and reflection. As noted by Forbes Magazine, the ideas of Henry Mintzberg are essential for every MBA student. This book delivers that high-level insight, making it an ideal resource for those seeking to study the core concepts and contexts of strategic planning. Whether you are a student or a professional, this text offers the depth required to navigate complex business environments.

Key Features

The Strategy Process textbook is authored by a renowned team including Mintzberg, Lampel, Quinn, and Ghoshal.

This fifth edition provides a deep understanding of strategy through a mix of theory and practice.

Pearson Education delivers an authoritative text designed for MBA students and business professionals.

The content explores the complexities of strategy to encourage academic debate and reflection.

This book covers essential strategic concepts, contexts, and cases for comprehensive learning.

Product Specifications
Brand
PEARSON EDUCATION
Format
paperback
ASIN
027371628X
Category
Books > Subjects > Business, Finance & Law > Management > Strategy
Domain
Amazon UK
Release Date
25 December 2013
Listed Since
22 April 2009

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