Expectations and the Food Industry: The Impact of Color and Appearance - Image 1

£84.70

Springer Expectations and the Food Industry: The Impact of Color and Appearance

Name: Expectations and the Food Industry: The Impact of Color and Appearance
Brand: Springer
Price: 84.7 GBP
Availability: InStock

Food Science

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Price range: £85 - £86

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Description

We purchase an object or enter a scene not for their own sake but for the expectations we have of them. When we purchase an orange we do so in the expectation that it will quench our thirst or that it will taste good, or that it will make us healthy. On the other hand, our orange is so perfect looking (because it has been dosed with insecticide and herbicide) and shiny (because it has been coated with wax) that if we do not wash it thoroughly before eating we will eat it in the expectation that it will poison us. The activity of the moment is pursued not only for duty or immediate pleasure, but also with the dread, excitement, or merely boredom of that which we have a plate of food in front of us, we are lies ahead. This applies whether entering a room, shopping, at work or play, or merely doing the washing up. We are continually experiencing expectations, most of them subconsciously. However, all lead to motivation and state of mind. Joy or disappointment results from the fulfilment or otherwise of prior expectations. In other words, the stimulus provided by the total appearance of an object or scene engenders expectations of the outcome of our involvement with the object or event.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 0306472910
Category: Books > Subjects > Science, Nature & Maths > Food & Farming > Food Science
Domain: Amazon UK
Release Date: 30 April 2003
Listed Since: 14 December 2006

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Springer Expectations and the Food Industry: The Impact of Color and Appearance

It has never been this cheap. We have no record of a lower price.

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